Considered by REAL

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AWAKENING THE SLEEPING GIANT OF PNG’s CREATIVE INDUSTRIES

And the SME’s that are driving this new economy

 ‘Profit for purpose’ company REAL Impact has designed a disruptive end-to-end ecosystem that will unlock this sleeping giant through the creation of a carefully engineered value chain.

Virginia Bruce, CEO and founder of Real Impact, says, “Papua New Guinea possesses significant cultural capital assets – traditional knowledge, skills and creative talents – and REAL Impact recognizes this human and economic potential for PNG. 

Our vision is to create ethical and sustainable value chains by helping local PNG SME’s create viable businesses with access to regional and global markets not previously possible. We are invested in the businesses succeeding to ensure genuine and sustainable benefits flow back through the local artisan communities.”


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CREATING VIABLE SHARED ECOSYSTEMS

EQUITABLE, SUSTAINABLE AND COMMERCIALLY SUCCESSFUL

Latitudes 0° and 12°S, Longitudes 140° and 160°E.

Papua New Guinea comprises about 600 small islands and has some 5,150 km of coastline; only 13 per cent of people live in urban areas. Home to over 1,000 indigenous languages, thought to be more than any other country in the world, PNG, is a country and culture yet to be shared with the global market.

Although the GDP of the country has grown the household average income has stayed fairly static. This is due to the informal nature of their economy, and its sleeping giant: significant cultural capital assets or PNG’s creative industries or an abundance of talent, heritage and creativity

 Virginia, Founder Considered by REAL.


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ARTISANS OF THE PACIFIC

PRESENTING FUNCTIONAL WORKS OF ART

REAL Impact travelled to Papua New Guinea to discover untapped artisanal skills and knowledge , and we were blown away by the incredible talent, heritage and creativity that we found. These skills and unique cultures have been thousands of years in the making, passed down from generation to generation. Each nation presents its own unique and rich art forms that represent their community, culture and the natural resources that are available to them.

Our goal is to elevate these functional works of art to their rightful position, creating market access and assisting with building a bridge that will deliver positive social impact. This ‘ Considered Collection’ is the beginning of the journey to inclusive and sustainable economic empowerment for these communities and creative industries.


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CONSIDERED COLLABORATION

A VISION FOR NEW CREATIVE INDUSTRIES

“ I have a big plan and a dream to work with those who are not employed in this country. I believe that the craft industry in this country is a sleeping giant. No one has told the community that handicraft is a sleeping giant, this is a surprise to them that this will impact their life. ”

 Cathy Wariapa. Founder SME Cwakama Arts & Crafts. First SME to be accelerated through REAL Impact’s Considered Accelerator. Cathy is the first SME to receive a fully funded KIVA microfinance loan, which is the first of it’s kind in Papua New Guinea.


LET’S GET IN TOUCH

info@therealstore.com

+61 415 508 442

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