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r.e.a.l Travel Diary \\ Ethical Fashion Africa Ltd. : Not Charity, Just Work.

Hands That Shape Humanity, Social InitiativesVirginia Bruce

Last month, our founder Virginia Bruce travelled to Nairobi, Kenya to meet with some of the inspirational people behind the Ethical Fashion Initiative (EFI) and Ethical Fashion Africa Ltd (EFAL). A part of the International Trade Centre, the EFI has been a key player in poverty alleviation by using the fashion industry as a vehicle for some of Africa’s most disenfranchised communities.

Through the Hands That Shape Humanity social enterprise, the REAL Group has already collaborated with EFAL on a range of summer tote bags designed by prominent Australian designers and produced by a small team of Massai artisans.

r.e.a.l. Travel diary \\ Korogocho: The Invisible City.

Hands That Shape Humanity, Social InitiativesVirginia Bruce

Last month, our founder Virginia Bruce travelled to Nairobi, Kenya to meet with some of the inspirational people behind the Ethical Fashion Initiative and Ethical Fashion Africa. A part of the International Trade Centre, the EFI has been a key player in poverty alleviation by using the fashion industry as a vehicle for some of Africa’s most disenfranchised communities.

From walking through a slum in Nairobi to visiting the EFI workshops and the people she met along the way, Virginia shares some of the highlights – and surprises – from her journey.