Considered by REAL

Real Impact Brings The Unique Beauty of Pacific Design to New York

Maddy Pease




Social enterprise REAL Impact showcased its CONSIDERED by realPacific Collection at NY NOW in New York as part of its Artisan Resource Collection held across 3-6 February.  This first of it kind collection showcased undiscovered creative communities, art and design from the Pacific. 


NY NOW features over 600 exhibitors that are considered the ultimate collection of USA and Global artisan products.The Artisan Resource at NY NOW is the production-sourcing venue for overseas artisan enterprises to showcase their products and production capabilities at export terms from the country of origin. 


Virginia Bruce, CEO and founder of REAL Impact, said, we were thrilled to have CONSIDERED by real’sPacific Collection at NY NOW as until now the Pacific Islands rich, undiscovered tapestry of artisanal skills ad creativity has not been shown on such a world stage.  


“Our presence allowed us to demonstrate Pacific’s export capacity and our commitment to eco-friendly, design driven producers that respect artisan’s craftsmanship, authentic techniques and cultural heritage. CONSIDERED by realhas been working with artisan communities from the Pacific Islands and collaborating with leading Australian designers to transform traditional skills into contemporary functional homeware designs that are relevant, and offering something very special to the discerning buyers.”


“By showing at NY NOW we completed the final link in our high-impact value chain creation process that is focused on developing Pacific artisan SMEs into viable businesses by connecting them with global retailers and creating demand opportunities for their unique artisan products.”


CONSIDERED by real is the e-commerce platform that offers a single location for businesses and consumers to source Pacific Island artisan goods from small-batch artisan producers. The products  shown at NY NOW are available for purchase through the site.  These include:


·      Stools, lights and baskets from the Ialibu Province in the Southern Highlands of Papua New Guinea

·      Carved totem lights and tables from the Trobriand Islands of Papua New Guinea

·      Tapa (bark cloth) from the Ora Province, Papua New Guinea

·      Bilum natural fibre bags from the Eastern Highlands, Papua New Guinea

·      Mamasan Chairs by Solcane from the Solomon Islands


“NY NOW was a key step in realizing REAL Impact’s goal of delivering a viable creative industry across the Pacific by creating the demand for the supply of artisan homewares to global markets via the 

CONSIDERED by realplatform that will provide real opportunities for employment and access to the region,” added Ms Bruce.


For more information about REAL Impact contact:


PARTNERSHIPS                                                                       MEDIA INQUIRIES

Virginia Bruce                                                                         Jane Morey

CEO & Founder                                                                       Director

Real Impact                                                                            morey media

E:                                   E:

M:  +61 415 508 442                                                               M:  +61 416 097 678




REAL IMPACT is a “profit for purpose” social enterprise developing a viable creative industry across the Pacific by innovating global supply chain processes to include high-impact small batch production, and leveraging this through an e-commerce B2B marketplace connecting global retailers through procurement contracts with the informal economy across the Pacific. To date, REAL IMPACT has scoped and piloted four countries: Solomon Islands, Vanuatu, PNG and Fiji.